Scale on purpose
Close the gap between your growth ambitions and execution.
Stronger leaders. Aligned teams. Clear systems. Navigate scale without slowing down.
I help leaders and their teams at Canadian tech companies (10-150 people) strengthen how they lead and work together as they grow.
Navigate the critical moments of scaling
Startup
Starting to grow
Things work now, but you know they won't at 50 people. You're answering the same questions over and over. Decisions live in your head. New hires aren’t ramping up as fast as you need them to.
Scale-up
In the thick of it
You added people but somehow slowed down. Leaders are overwhelmed. Teams are misaligned. Decisions take forever. Quality is slipping, and your best people are starting to leave.
Reorg
After a big change
New strategy. Leadership shifts. The culture feels different and not in a good way. Teams aren't collaborating like they used to. Your managers need support they're not getting.
I help you navigate these moments through leadership development, team workshops, and strategic advising—backed by real-world experience from someone who's been there.
Hi, I'm Amber.
I'm a coach, facilitator, and strategic advisor who helps leaders and their teams strengthen how they lead and work together as they grow.
I spent eight years at the award-winning agency Metalab as it scaled from 30-150 people. I led from the front lines, built departments and teams, and navigated the messy, exciting ups and downs that come with growth. Most recently, I led performance at the fully remote SaaS company Float.
My approach is calm, human, and practical. I listen closely, ask thoughtful questions, and focus on what moves your business forward. I know what works at your stage because I've been there—navigating the People side of growth alongside founders building companies that matter.
Ways to partner
A 10-week program for seasoned leaders. Lead from your strengths, grow your impact, and make confident decisions.
Monthly or project-based support to enhance the systems, clarity, and culture that strengthen how your teams work as you scale.
Strengths-based workshops that help teams understand themselves and each other better to work together more effectively.
On-demand guidance when you need it. Book a 60-minute session for quick support on a specific challenge.
Signs we’re a good fit
You’re making important People decisions without a strategic partner.
You want a second set of eyes. An experienced perspective and someone to challenge your blind spots.
You need support without committing to a full-time People leader.
You want real-time guidance that's practical and grounded in the realities of modern tech teams.
Your current People systems aren’t working.
Traditional HR approaches aren't giving your team what it needs and you're ready for a different approach.
You want your culture and people supported as you scale.
You care about sustainable growth, not just fast growth.
Let’s talk.
Book a 30-minute strategy call. We'll talk about where you are, what you're experiencing, and how we can work together.
